1
Audit & Foundation
Fix the Google Business Profile + listing base that rankings are built on.
Process
In-House Google Maps + Local SEO Process
Maps performance is produced by connected assets: GBP, website relevance, trust, conversion flow, and consistent monthly execution.
The Method at a Glance
Four connected systems, one outcome: the top 3
Maps rankings aren't one lever — they're produced by four systems working together. Here's the whole journey in one view.
2
Website Relevance
Make your money pages prove local relevance to Google.
3
Trust & Conversion
Turn visibility into calls with reviews and a clean conversion path.
4
Monthly Execution
Compound the gains with a tracked, reported monthly cadence.
Phase-by-Phase
Exactly what happens, and why it moves rankings
Phase 1
Foundation / Setup
Why it matters: Google ranks the profile it trusts most for a search. Categories, accurate business data, and a clean listing footprint are the base signals — get these wrong and nothing above them ranks.
- GBP audit + primary/secondary category alignment
- NAP & listing consistency, duplicate cleanup
- Competitor Map-Pack benchmark + opportunity map
Phase 2
Website + Local Relevance
Why it matters: The Map Pack leans on your website to confirm you actually serve the searched service + area. Weak service pages cap how high the profile can climb.
- Money-page validation + local-intent upgrades
- On-page pass: metadata, headings, service relevance
- Internal link architecture to priority services
Phase 3
Trust + Conversion
Why it matters: Reviews and trust signals lift both ranking and click-through — and a clean call/form path is what turns a top-3 spot into actual booked jobs.
- Review & reputation reinforcement
- Conversion-friction cleanup (call buttons, forms)
- Proof + trust placement on money pages
Phase 4
Ongoing Monthly Execution
Why it matters: Local rankings compound. Consistent monthly work is what separates a one-time bump from a durable top-3 position your competitors can't easily take back.
- GBP updates + posting cadence
- Tracked keyword movement, actioned monthly
- KPI report: traffic, calls, forms + next plan
What Happens When
Your first 90 days — honest expectations
Local SEO is a build, not a switch. Here's the real timeline so you know what "on track" looks like.
Month 1 — Foundation
Audit, category + listing cleanup, website relevance pass, tracking live.
Expect: baseline set, little to no rank movement yet — this is normal.Month 2 — Momentum
Trust + conversion work, review velocity, first optimizations compounding.
Expect: rising impressions + early keyword movement.Month 3 — Early Ranking Signals
Grid positions start shifting toward the top 3 on core terms.
Expect: measurable top-3 climb on primary keywords.Months 3–6+ — Compounding
Durable top-3 coverage across the service area; calls + forms scale.
Expect: meaningful, trackable lead growth.Every Month You Get
Concrete deliverables — never vague "optimization"
GBP refresh cadence
Posts, services, media, and profile updates tuned to ranking context.
Tracked keyword grid
Your core + rotating keywords tracked across a geo-grid, monthly.
KPI report
Rank movement, traffic, calls, and form fills — with attribution.
Call & form tracking
Every lead from Google tied back to the work that produced it.
Next-30-day plan
What we're doing next and why, tied to the numbers.
Reputation support
Ongoing review + trust reinforcement to defend the top 3.
The Trajectory
From buried to the Map Pack
Illustrative trajectory. Your free audit maps your actual starting position.
Before
#8 Competitor A
#9 Competitor B
#11 Your Business
After
#1 Your Business
#2 Competitor A
#3 Competitor B
Low-Risk by Design
Why this is safe to start
Month-to-month
No long contracts. We earn the next month by moving your numbers.
Full transparency
You see rank, calls, and forms every month — nothing hidden.
Accountability, not fake promises
We don't "guarantee #1" — nobody credible can, and Google forbids it. We guarantee the work, the reporting, and honest expectations.
Process FAQ
The questions everyone asks
How fast will I see results?
Month 1 is foundation — expect little rank movement. Early top-3 signals typically show around month 3, with meaningful, trackable lead growth over months 3–6. Anyone promising instant #1 is not being straight with you.
What do you need from me?
Access to your Google Business Profile, approval on website copy changes, and help forwarding review requests to happy customers. That's it — the execution is on us.
Do I have to sign a long contract?
No. It's month-to-month. If we're not moving your numbers, you're free to leave — we'd rather earn it.
Do you guarantee a #1 ranking?
No, and you should be cautious of anyone who does. Google explicitly forbids reserving positions. What we guarantee is the work, transparent monthly reporting, and honest expectation-setting.
Is the work done in-house?
Yes — the GBP work, website work, and monthly execution are all done by us. Nothing is shipped to a contractor, so you always know who's accountable.